Start your morning with a balanced breakfast and good for your heart with Usher. Since showing off his dancing skills with the cereal’s mascot, it appears the R&B star is ready to utilize their popular cereal for musical purposes. Raising the bar in music promotion, Usher will deliver his next single – “Clueless” – with the help of Honey Nut Cheerios.

With specially marked Honey Nut Cheerios boxes located at Walmart stores, the track will be available for download. Look out for the “Clueless” cereal promotion hitting airwaves today (Nov. 11).

Currently on tour with August Alsina, Usher is set to release his next album UR in the future.