Wonder what it’s like to have Nas backing your career? That’s exactly what happened for Boldy James as he was signed by Nas as apart of his newly launched Mass Appeal label imprint.

The new venture from Nas is an extension to the Mass Appeal magazine, which was invested in by Nas. The label’s first signee is the aforementioned Boldy James, a Detroit representer who joined the Illmatic emcee on stage at SXSW this past March.

To get a listen to Boldy check out his mixtape, Trapper’s Alley: Pro’s and Con’s, on the next page.