It is now without a doubt that Kim Kardashian and Kanye West are fashion’s favorite “it” couple. From the pristine outfit selections for baby North to the fashion forward numbers adorned by her parents, Kim and Kanye are all fashion majority of the time.

Separately, the reality star and Ye have made their own imprints on the fashion biz whether it be as the designer or the model. Now, the married couple are Balmain’s Spring/Summer 2015 ad campaign stars – their first fashion campaign together.

The shoe certainly fits considering the duo are fans of the designer and friends with creative director, Olivier Rousteing. Feast your eyes on a little PDA from the couple in the pictures on the following page.