SoundCloud & Dubset partner to develop next-generation strategies to clearing remixes & more
by Staff Editor
SoundCloud and Dubset Media Holdings announced on a Friday (Oct. 19) that the companies would be partnering together to solve the clearance of remixes, mixes and much more by “testing and developing next-generation approaches on the juggernaut streaming platform,” according to Billboard.
“[Soundcloud] the most important platform on the planet for creators,” says CEO of Dubset Media Holdings, Stephen White.
SoundCloud’s CEO Kerry Trainor also spoke with Billboard and said, “SoundCloud empowers the world’s largest community of audio creators, which includes millions of DJs and producers driving music culture forward with remixes and other innovative content. Dubset is at the forefront of next-generation content identification and clearances, and we’re excited to partner with them to test innovative approaches to unlock more value for both creators and rights holders.”
White adds on to Trainor’s thoughts, saying, “This partnership is a landmark moment bringing together the vast breadth of SoundCloud’s library with the power of Dubset’s rights management and clearance capabilities to reduce complexity for the content creator while ensuring rights holders are properly identified and paid.”
According to Billboard, Dubset works with thousands of labels and publishing rights holders to help claim royalties for over 35 million original releases. Dubset plans to analyze the content from SoundCloud’s music creators and “identify the use of original recordings from remixes, mixes and more in order to claim all revenues and assign the full rights to the original right holders.”
The partnership between SoundCloud and Dubset will be official later on this year at an invite-only beta program for individual remixes.