Less outrage…more outreach.

The TMZ correspondent virally known for his run-in with Kanye West’s “slavery was a choice” comments decided to put his money where his mouth is. Van Lathan responded to the social media backlash surrounding a leaked game version of the Madden 19 soundtrack that features a verse from Big Sean on YG‘s ‘Big Bank‘, in support of Colin Kaepernick, that was completely omitted. The lyric, mentioning him by name: “You boys all cap, I’m more Colin Kaepernick.”

“Less outrage … more outreach. @eamaddennfl and the @nfl tried to make our brother @kaepernick7’s name a dirty word. Not gonna happen,” Lathan wrote. “His work will continue and we will see to it. Instead of buying Madden, I’m donating 59.99 (the cost of the game) to Colin’s Know Your Rights Campaign, so he can continue the WORK he’s doing.”

bad enough @Kaepernick7 still not signed, but now they even edit his name out in this year’s @EAMaddenNFL during @BigSean verse, smh pic.twitter.com/3nvkB26z5r

— Mr. Changing Lives (@jeanclervil) August 2, 2018

The verse itself while relatively benign in expletives, is full-fleged in support of narrowing the wealth gap, affordable healthcare and growing businesses. “It’s disappointing and appalling @NFL & @EA took @Kaepernick7’s name out of my verse on Big Bank for Madden 19, like it was a curse word,” Big Sean wrote Thursday in a message posted to his verified Twitter account. “When he’s not a curse, he’s a gift! Nobody from my team approved any of this.”

Once Van got word of the censorship, he took to Twitter to issue a challenge for people to donate the $59.99 they would use to purchase Madden 19 to donate to Colin’s Know Your Rights Campaign. The news was too hot to ignore and EA Sports issued a public apology stating they “screwed up”.

Hey man, we screwed up plain and simple. Gonna get it fixed right away. pic.twitter.com/cP9lRpy3xL

— EA SPORTS Madden NFL (@EAMaddenNFL) August 3, 2018

Twitter called bull on it quickly, recalling Madden 18’s soundtrack also had Colin’s name censored on a song called ‘Bars of Soap’ from Mike WiLL Made-It, “She be hoping that I take a knee like Kaepernick, yes”, the latter of course was removed. The campaign to donate has already picked up steam, Van challenged commentators Charlamagne Tha God & Angela Rye to join which they humbly obliged. Charlamagne has already responded to the call to action by tagging Angela Yee, T.I., Rapsody, DJ Envy, among others.

Instead of being upset @eamaddennfl for bleeping @kaepernick7’s name out of the game 2 years in a row how about just take that 59.99 you would have spent on the game and donate it to Kaep’s @yourrightscamp he can keep doing the great work he’s been doing in our communities?? The link to donate is in my bio it’s just a suggestion but keep in mind I just spent 60 dollars on graphic tee’s @target including one that has Bob Ross painting on it so what the fuck do I know about anything??? #Istandwithkaep

A post shared by Charlamagne Thagod (@cthagod) on Aug 3, 2018 at 8:27am PDT

Kaepernick noticed the support and has since responded to Van and Big Sean’s tweets: “Much love brother! Thank you for having my back!” The song’s featured artist YG also shared his opinion on the matter: “EA Sports, NFL, whoever — y’all owe me, Big Sean, 2 Chainz, Nicki Minaj, and the homie Kaepernick and an apology”

You too can donate to the cause at knowyourrightscamp.com