Hailing out of New Jersey, and deemed one of the hottest spitters out there, Cinematic Music Group’s own Cruch Calhoun closes out his week in an emphatic way by releasing his brand new single “Active” with an accompanying visual.

The song itself is filled with realism, wordplay, and everything in between as Cruch brings listeners into his world. For the exotic and trippy video, Cruch simulates a video game and takes viewers back-and-forth between real-life and virtual reality.

“When I say ‘ACTIVE,’ I’m speaking on being consistent and efficient in whatever it is that you’re doing. Constantly leveling up and keeping the train moving by any means,” Cruch Calhoun said.

Cruch is currently wrapping up his brand new project Forever Active, which is set to release everywhere on March 25th (Cruch’s birthday). This will be Cruch’s first full project release since his latest effort Cincerely, Cruch back in November 2017. The growth since then is evident and we expect 2018 to be a game-changing year for the emcee.

Fans can also catch Cruch performing at the 2nd annual Smokers Club Fest taking place on April 28th + 29th in Long Beach, CA. For now, get lost in virtual reality in Cruch Calhoun’s “Active” video.