PUMA has managed to stealthily enter into the millenial shopper’s crosshairs thanks to carefully selecting what public figures that it wants to collaborate with as well as releasing cutting-edge products which eventually get copied by every other company. First, Rihanna’s collaborations with Germany-based retailer became hot-selling items worldwide, then Big Sean’s first collaboration with it helped to further plant the brand in contemporary fashion conversation. Now, the Detroit-rapper’s second collaboration, the Suede 50 sneakers, has been revealed to release very soon.

The PUMA Suede 50s look to be somewhat similar in shape, and possibly inspired by Kanye West’s Yeezy Boost 350s. The unveiling comes upon the brand’s 50th-anniversary releases, with the sneaker being a modernization of the now classic PUMA shoe. Featuring a “White Whisper” premium suede upper accent with decorations, Big Sean’s branding signature sits on the sides and one of the heel tabs in green, blue, and white.

With a price tag of only $110, the shoe looks to be hard to stay on shelves when it releases at select PUMA retailers on March 22.