Drake and SiriusXM-Pandora Announce Creative Partnership
by Karen
SiriusXM announced today that Drake will be coming to SiriusXM and Pandora listeners through an extensive new partnership that includes a dedicated station, curated music, and collaborations with creative talent. Drake struck a similar strategic partnership with Apple Music in 2016 which ushered in Beats 1 Radio.
SiriusXM and Pandora connect directly to over 100 million fans and this partnership will mark the first major artist collaboration between SiriusXM and Pandora since the companies merged. This is the largest agreement both brands have executed with a major recording artist to date. Drake holds the title of most streamed artist of all time as well as the top selling solo male artist across the US.