T.I. and Soulja Boy are canceling Gucci,
The rappers are among the few in the hip-hop community who are calling for a boycott of the brand because of its recently released wool balaclava jumper, which features an oversized neck with a red cutout for the mouth. The $890 sparked an outrage on social media for its resemblance of blackface.

Gucci apologized for “offense” caused by the sweater and removed the product from its website, saying:

However, saying “sorry” just won’t cut it. T.I. took to social media in protest of brand, stating in a post:
“As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US fucked UP!!!” said Tip. “APOLOGY NOT ACCEPTED!!!! We ain’t going for this ‘oops my bad I didn’t mean to be racist and disrespectful towards your people’ shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of shit company And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit…. #FuckGucci.”

Soulja Boy even plans to trash Gucci for Fendi and Fashion Nova. “We’re only rocking Fendi headbands from now on. Fendi everything and Fashion Nova drip,” he said in video post via Instagram.

Spike Lee and Ne-Yo have also voiced their dismay and supported the boycott. “Damn…been a Gucci fan for a while. No excuse for this tho,” said Ne-Yo. “C’mon y’all. Did you guys really look at this design and think, ‘nah, this isn’t gonna offend anybody.’ SERIOUSLY!?! Welp, some folks just won’t learn unless they’re taught a lesson.”

But it’s not just Gucci under fire. Prada was previously accused of depicting blackface with their designs, along with Moncler, too. Will you stand up and boycott these brands too? Let us know what you think!