Soulja Boy is getting his hands dirty in entrepreneurship as he’s working on creating something useful and fashionable for the public. His latest endeavor is him preparing to launch his own line of watches, called SouljaWatch, and it actually resembles and has similar functions as the Apple Watch.

“You can text, call, camera, music,” he says in the video. The product is now available online for sale, starting at $19.99 with multiple color straps available.

https://twitter.com/souljaboy/status/1069494757380960256?s=21