After announcing a deal with Cardi B, Reebok is also rolling out a new campaign with ATL’s Lil Baby to promote the new innovative Sole Fury model, which will release on Thursday (Nov. 8).

The model originally debuted on the runway during Matthew Adams Dolan’s New York Fashion Week show earlier this year.

The rapper joins Reebok as a the global ambassador to become part of their #SplitFrom campaign, which the apparel giant says is meant to champion those who have “separated themselves from the pack by finding their own unique voice and exude individuality,” according to Billboard.

The Sole Fury model will be available in multiple colorways coming in men and women. Purchase the lifestyle sneaker on Reebok’s official website, store locations, and Champs Sports retailers for $90 starting on Thursday.