Drake and Dwyane Wade have joined forces to further the advancement of digital sports media.
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According to the New York Post, the hip-hop star and NBA player teamed up to invest in sports media startup, Mars Reel, to highlight top high school athletes, their teams, and elite programs.

The company will post on social media, and its Twitter page already features videos, profiles and highlights of some of the best high school basketball players in the country.

Initially focused on producing and distributing short videos of high school hoops highlights, Mars Reel has evolved to longer- form programs such as “Mars Reel Chronicles,” a video diary series highlighting the daily lives of up-and-coming basketball stars, and “Life on Mars,” a documentary series profiling athletes who overcome impossible odds to accomplish their dreams.

LeBron James, Kevin Durant and Nas were also among the early investors in the company that raised $4.7 million in its initial fundraising round.

Talk about a great way to invest in the upcoming generation and athletics of the future!