MAC Cosmestics Announces Official Aaliyah Makeup Collection
by Staff Editor
Makeup has become a popular venture within the last couple years. Women in the entertainment industry such as Rihanna, Kylie Jenner & more have been dabbling into the field and prospering. With the competition building up, makeup powerhouses such as MAC Cosmetics are looking at ways to keep them ahead.
For industry giants like MAC, you may be thinking that they will have no trouble staying ahead of their competitors due to the amount of success they have had already. It’s a no-brainer, right? Well, actually, these celebrities come with a following that is just as big as MAC and it is very likely that their followers will want to give their new products a try for a change. Because of this, it makes the marketing campaign of MAC, and other subsequent changes they wish to make all the more important, especially if they want to maintain their reputation.
Now, there are a number of different things that MAC can do to ensure that they stay ahead. The first thing to consider could be their packaging. Already, MAC stand out amongst the crowd when it comes to their packaging. Their simple, yet effective design means that you could walk into any beauty store and immediately recognize their packaging. This is great news, but they could also mix it up too. Companies like Impacked Packaging, for example, offer a wide array of wholesale packaging that cosmetic and beauty businesses like MAC can use, as well as adding their own personal twist to it, to ensure that people are drawn to their products, like they always have been.
As well as this, they have also had something up their sleeve that they have recently broadcasted to the world.
MAC Cosmetics took to Instagram to announce their new collection that will be inspired by the late Aaliyah Haughton. Aaliyah was one of the biggest R&B acts throughout the 90s. MAC expressed that “Aaliyah lives on in a makeup collection influenced by her groundbreaking work in music and film” in the instagram announcement.
There is no set date for the collection to be released to the public. However, anxious fans can stay up to date on MAC‘s instagram.