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L.A. Reid Signs Big Boi To New Label Hitco

Posted on March 22nd, 2018
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Big Boi seems to have a new home. A new record label deal, that is.

According to Variety, the founding member of Outkast is officially the first artist signed to L.A. Reid‘s new label HitCo.

Variety reports that HitCo is currently trying to get the ATLiens’ solo track “All Night” on the radio. The song saw a surge in popularity following its use in an iPhone X campaign.

If you recall, Reid has worked with Outkast since his days at Arista, and at the time, Big Boi and André 3000 were fresh out of high school.

During that time, they collected multiple Grammys for their work on 2000’s Stankonia and 2003’s Speakerboxxx/The Love Below.

We’re excited to see what Big Boi and L.A. Reid have in the making.

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