19-year old Jaden Smith isn’t your average teenager. Besides being the son of Will Smith & Jada Pinkett-Smith, Jaden has enough skill to rap, act & dwell deep within the fashion world. Popular denim brand, G-Star Raw has partnered with the SYRE rapper to launch a sustainable denim line which is set for a Fall 2018 release.

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Jaden sparked an interest in the denim company once fashion icon, artist & producer Pharrell Williams became a brand ambassador. The creator of the tune “Happy” took to Instagram to welcome Smith to the G-Star Raw family.

“What [G-Star] has been doing with sustainable innovation recently has been so inspiring, especially with the launch of their most sustainable jeans ever. They are at the forefront of denim sustainability, on top of the denim game. G-Star is a great place for me to collaborate, learn, and make a positive impact on denim and fashion.” – Jaden Smith via Complex