Harlem’s own Dave East has already made a ton of waves in the music world and now he’s looking to tackle other ventures outside of the industry. Taking to Instagram this weekend, Dave East reveals he is the newest global ambassador for Luc Belaire.

“I’m a gold bottle boy!,” East tells Billboard. “Everybody in the hood was heavy listening to Rick Ross. It was ‘black bottle boy this, black bottle boy that.’ When it came out, we was on it.”

Dave now joins a star-studded lineup of Belaire ambassadors including Rick Ross, DJ Khaled, Steve Aoki and more. “It’s a dope thing, that I’m a part of the legacy,” Dave adds.

Congratulations on the accomplishment, Dave. Send some Belaire our way!

Photo courtesy of Vinick Dias/Sovereign Brands