Rich The Kid Unloads ‘New Freezer’ Video Featuring Kendrick Lamar
by Staff Editor
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Rich The Kid grabbed the entire industry’s attention back in September when he released his highly anticipated “New Freezer” track featuring Kendrick Lamar. Fast-forward today, the hitmaker unleashes the official video.
When Rich first dropped the track, he did so on Beats 1 with Zane Lowe. Here’s what he said about the collab:
“I played two records,” he told Lowe. “I had just recorded ‘New Freezer,’ like recently though. So I was like, let me play him ‘For the Birds,’ another record I did, and then I played him ‘New Freezer.’ Right when he heard it, he was like ‘Yo, who else is on this song? Yo I got to get on this one. This shit dumb!'”
The video was directed by Dave Free and Jack Begert, which you can watch below.