Rich The Kid Unloads ‘New Freezer’ Video Featuring Kendrick Lamar
by Staff Editor
Rich The Kid grabbed the entire industry’s attention back in September when he released his highly anticipated “New Freezer” track featuring Kendrick Lamar. Fast-forward today, the hitmaker unleashes the official video.
When Rich first dropped the track, he did so on Beats 1 with Zane Lowe. Here’s what he said about the collab:
“I played two records,” he told Lowe. “I had just recorded ‘New Freezer,’ like recently though. So I was like, let me play him ‘For the Birds,’ another record I did, and then I played him ‘New Freezer.’ Right when he heard it, he was like ‘Yo, who else is on this song? Yo I got to get on this one. This shit dumb!'”
The video was directed by Dave Free and Jack Begert, which you can watch below.