Sneaker contracts given to hip-hop figures are common these days. Adidas has corralled a slew of stars, Puma hopped in as well and now Reebok enhances their crop of hip-hop stars by bringing Machine Gun Kelly to the Reebok Classic roster.

Serving as their new global ambassador, Kelly will share releases and updates on the classic Club C Sneaker and stated, “This is going to be the best summer, not only because of my new album and the tour, but also this partnership with Reebok Classic.“

Reebok also spoke on the new deal:

We’re very honored to welcome Machine Gun Kelly to the Reebok family this year,” said Damion Presson, Director Global Entertainment Marketing. “He has such a great energy around him and connection to his fans through his message. His dynamism truly connects to our brand and really comes through in everything he touches.

Congrats to Machine Gun Kelly and be on the lookout for the new album and releases of the sneakers.

via