There’s no stopping T.I. on his conquest and path towards whatever destination he plans for music to take him. Already widely appreciated and respected, 2017 still presents new music and visuals from the self-proclaimed King of the South.

Giving us a new music video, T.I.’s “Writer,” which features B.O.B. and Translee, makes its official premiere. A bit gutter, colorful, and gritty, but all in the best ways that fit perfectly with the chilling vibes that are heard on the track, the “Writer” visual treatment gets the job done.

Nowhere near finished with giving us all things fresh for 2017, check out the latest from T.I., below, and exclusively on TIDAL.