Joey Bada$$

Joey Bada$$ is probably one of the most successful independent artists’ of the younger generation. The self-proclaimed rapper has been very successful with his music and clothing line Pro-Era. BadA$$’s brand has accumulated large amounts of attention and money over the past few years and he is not stopping anytime soon. Even Sasha Obama was seen in a Pro-Era shirt that had the internet buzzing. On that day alone the world knew the impact of Pro-Era. Joey BadA$$ and his brand is the perfect example of hip-hop and fashion correlating the correct way.