10. Kanye West’s genius isn’t fashion or music. His real genius is marketing. Ye is a trendsetter who understands culture and what people will flock to. The man knows how to brand, and understands the music and fashion business. Despite outbursts at awards shows or interviews, West was still able to climb the ladder of popularity faster than anyone. Face it — the man knows what he’s doing, and will always be “the shit.”

Happy Birthday Ye!