6. Because her marketing strategies can’t be beat.

Not only does Nicki keep up with Twitter lingo with her fans, but she also knows how to get to those who aren’t even paying attention to her through controversial artwork. Her art for ‘Anaconda’ has been the talk of the internet, and one of the most meme-able photos since its release, and now her lyric video for “Only” that contains nazi art is still grabbing people’s attention, positive or not. Hey, all press is good press, right?