“When people think celebrity, which is the highest form of communication-we’re like walking networks or TV shows or brands in ourselves-you don’t think good taste,” he said. “And I believe that bad taste is vulgar. It’s like cursing. I think the world can be saved through design. Because what is the most distasteful thing someone can do? Kill someone. So, good taste is the opposite of that.”

Speaking of design, Kanye West has a great amount of respect for Apple. Despite him having mixed feelings about Jay Z’s Samsung deal because it wasn’t the No. 1 in design, Mr. West believes it was the only way the Apple-Beats collab was made possible.

“There would have been no Beats deal without the Samsung deal. It showed the No. 1 company the importance of connecting with culture. The reason I said I didn’t like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the No. 1. I can’t work with anyone but Jay Z, because he’s No. 1. I can’t be with any girl but Kim, because that’s the girl whose pictures I look at the most and get turned on by. I’m not going to represent any company but Louis Vuitton, because that’s No. 1. … Samsung is not quite Apple, but it showed that Jimmy [Iovine] and Dre would be able to connect with the No. 1 influencers.”

Kanye West has already left his imprint on music, fashion and plenty of other things. What’s next? Maybe the internet.

“The world as a whole is fucking ugly. The Internet as a whole is fucking ugly, too. But I’m not in the construction business,” he said. “I said to Kevin [Systrom], why don’t you let us redo Instagram? Now, you know, Instagram is nice. It’s nice looking. I’m not knocking it. But just in general, everyone spends all of their time looking at their screens or their phones. And just as a simple task, we could clean that up.

“That is our future. People ask, Where’s our future? Where’s our flying cars? That is the world that’s floating above us right now. And we can make that beautiful with the people in Cannes right now.”