Drake’s presence in the Toronto Raptor’s organization has been an interesting sight ever since he was named the team’s Global Ambassador. Drizzy’s been seen at plenty of games, has gotten to know the players and even made an appearance with Terrence Ross during NBA All-Star Weekend.

Starting a new ad campaign, the Raptors have released their new “#WeTheNorth” advertisement that displays the team as a proud outlier of the NBA. You can watch the commercial below.