While in Atlanta for Luda Day Weekend, our very own Karen Civil dropped by Hoodrich Radio with DJ Scream to discuss the development of her brand, the bad mix of today’s youth and weapons and other topics.

Giving insight into  her brand’s growth Karen shares about her roots back to working with Dipset, her skills with branding artist and ultimately deciding to brand herself. Showing a glimpse into her future the Hip Hop leading lady stated, “more than anything I want to continue to growth my marketing digital company Always Civil, besides working with artists, working with companies so they get a better understanding of the consumer and the audience.”

Checkout the interview above where the two talk about other topics such as being a positive inspiration, what artist would Ms. Civil sign and some personal topics.