From high fashion labels to everyday language, the hip-hop community is redefining American culture. To coincide with the release of marketing executive Steve Stoute‘s debut book, The Tanning Of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy, HuffPost Black Voices presents the latest episode in an ongoing video series, “The Tanning Effect.”

In this episode, Gwyneth Paltrow discusses her many “Tanning Moments,” including singing Jay-Z’s “Song Cry” at the Royal Albert Hall, her love of NWA, standards of beauty, and her children growing up in a Tanner America.