Kanye West & Gap collab on a multi-year deal for Yeezy line
by Derêka K. Bennett
The line will have a variety of clothing, including hoodies, T-shirts, and joggers that will be sold at Gap retail locations starting in 2021.
Before the fame, Yes worked at a Gap store in the Chicago area when he was a teenager. Because of his history with the company, GAP issued a statement to also welcome Kanye back.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” said Mark Breitbard, the Gap brand global head.
According to Gap, the YEEZY design studio will develop the new line that will offer “elevated basics for men, women and kids at accessible price points,” as mentioned by Yahoo! Finance.
Gap’s pres release further stated, “West has become a disruptive force across music, footwear, fashion, architecture and more. This new partnership will introduce both the Gap and YEEZY brands to new audiences.”
Kanye will also still have complete ownership of the YEEZY brand, which is now worth $2.9 billion. Congratulations Ye!