Music streaming and mixtape incubator Audiomack is taking its popular Hometown Heroes playlists on the road, the company announced. The new initiative, entitled Hometown Heroes Live, will see the hip-hop-oriented service partner with Live Nation Urban for a multi-city concert series to highlight rising and established talent around the world.

“Audiomack is thrilled to partner with Live Nation Urban to bring our Hometown Heroes series to life,” said Audiomack senior director marketing and brand strategy Jason Johnson in a statement. “By combining our platform’s unparalleled insight into rising talent with Live Nation Urban’s unmatched event production and promotion expertise, the 2019 Hometown Heroes Live concert series will highlight the artists driving the social conversation with young consumers at a price point that is — like our platform — accessible to all music fans.”