Beyoncé & Adidas Release Their Beychella-Themed Promo For Ivy Park Collaboration
by Breon R
Beyoncé has been showing us exactly that girls rule the world. The month of April has become hers after announcing her joint partnership with Adidas and the releases of her HOMECOMING documentary on Netflix and LEMONADE on all streaming platforms.
Last weekend, the ‘Everything Is Love’ singer held an exclusive Coachella party for invited guests, those including the World Famed Grambling State University Tiger Marching Band. During the party, the singer also teased pieces of her collection, flaunting Beychella-themed Adidas wear.
While there is no set date for when the singer’s Adidas IVY PARK collection will release, this is the leisurewear brand and singer’s first promo release. Knowing Bey, we could be expecting the collection sooner than later.