Jameson Irish Whiskey is teaming up with Grammy award winning musician and fellow local bar supporter Anderson .Paak to issue a rallying cry for people to go out, get a drink and #LoveThyBar this St. Patrick’s Day. 

Watch the Jameson x Anderson .Paak :30 Video Spot:

Produced by Jameson’s strategic creative & content partner Night After Night, the creative, featuring Anderson .Paak, is intended to help remind consumers that local bars are where the unplanned and incomparable moments take place over a drink with friends. And that if we don’t show love to our bars, we could lose them.

“To let you know we’re serious, Jameson is pledging up to $1 million towards our program to help consumers try Jameson and support their local neighborhood bars in America,” said Paul Di Vito, Vice President, Jameson, Pernod Ricard USA. “Consumers will be able to engage with their communities and support their favorite bars with a drink offer from Jameson. This connection to local neighborhoods across the country is a big part of what has shaped Jameson into what it is today and it’s vital that we show our support and commitment to keeping these institutions of culture and community alive.”