After announcing his newly signed deal with Motown Records a few months ago, Icewear Vezzo is back to celebrate another milestone.

The Drank God landed a shoe deal with Puma, and the shoe was released today (Jan. 30) exclusively at the New Foot Locker Power Store located in Eastpointe, Michigan. The shoe is customized with Vezzo’s signature colors— purple and white— and also features his logo and Mowtown’s logo on the shoe.

His limited edition Puma collection was released for sale to the public at 2 p.m. this afternoon, and according to his post vis Instagram, the shoes sold out in 15 minutes.