Every film needs some type of promotion, especially if the focus is geared on success that benefits the wallet. With the upcoming Spider-Man: Homecoming movie, the marketing aspects have definitely been on point.

In a new stretch to further expand the film’s reach, it’s DJ Khaled who lands in the center of the new Spider-Man: Homecoming commercial, which premiered during Game 3 of the 2017 NBA Finals. Having both Spider-Man and DJ Khaled in awe of each other’s presence, it’s a simple but effective means of generating much more interest for the film, which is slated to release on July 7.

Having his Grateful album being dropped off in the world on June 23, this makes for a just as equally great look for Khaled.

Get some laughs and peep the commercial.