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Can We Get a Hip-Hop Super Bowl Halftime Show?

Posted on January 28th, 2015
by
Staff Editor

Jay Z at Giants Game

Is it just me just waiting on hip-hop to take over the Super Bowl halftime show? Hasn’t hip-hop gotten big enough that we can take the stage at the biggest sporting event of the year and make a crowd go wild? 

Speaking for hip-hop isn’t speaking against what we have had on stage before. Don’t get me wrong Beyonce was amazing, Bruno Mars stole the show and Katy Perry will be great this year, but it’s time for hip-hop to shine and I’m not talking about a hopeful Juicy J appearance for “Dark Horse.” 

Every genre has taken the Super Bowl stage, country, rock, R&B, pop, it’s time for adding what is arguably the most influential and powerful genre in music today. 

Hip-Hop has already infiltrated the NBA and shares the stage with other genres during events like their All-Star weekend. Rappers are throwing first pitches in the MLB and even performing in the middle of Sports Entertainment spectacles such as Wrestlemania. So what’s the excuse? 

Some may say, “Hip-hop has represented, The Black Eyed Peas!” Ok, stop there. Sure you can refer to the highly successful group for taking the stage, but check with traditional and even casual fans of hip-hop and see if it would be assumed to be an adequate representation. No shade to the group, I love them, but The Black Eyed Peas are balancing on the rope of hip-hop and pop. 

You can’t blame hip-hop for a lack of  superstars. Jay Z stands tall as the global hip-hop representative and bridges the sport and genre easily between his sport agency and just his presence. Drake is in the conversation for the largest artist in music today, going platinum with every album release and headlining every music festival this year. Kanye West’s Super Bowl application credentials rivals that of Drizzy and Kendrick Lamar has already taken over America and continue to infiltrate households. More importantly all of those artists have content that can be performed on a grand stage. 

So what’s the hold up? Can we call up Roger Goodell? He’s missing a culture connecting performance while he’s trying to fine Seattle Seahawks running back Marshawn Lynch for everything short of breathing. Let’s get a hip-hop act at the halftime of Super Bowl 50!

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