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Rita Ora, Pharrell Williams and Others Defines A ‘Superstar’ in Adidas Campaign

Posted on January 9th, 2015
by
Staff Editor


Adidas is re-launching their “Superstar” campaign in 2015 and have chosen four icons to define what exactly super stardom is or what it means now. The original “Superstar” campaign aired in 1969 but according to Adidas, the word superstar was “unambiguous.” Today, the word has been “corrupted to the point of confusion.”

They have chosen to redefine the word with the help of NBA’s Damian Lillard, Soccer phenomenon David Beckham, singer Rita Ora and musical genius Pharell Williams. Very interesting mix.

Watch the commercial below.

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