Pharrell Williams = Addidas. The German sportswear giant has officially added Skateboard P to their power roster.

“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn,” he said.

The super producer has been inking deals left and right for various ventures including his eco-friendly G Star Raww, new G I R L fragrance and Uniqlo. Pharrell’s new Addidas collaboration is set to debut this summer.

Check out the video announcement on the following page.