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Pharrell’s Billionaire Boys Club/Ice Cream Launch Satellite Store In London

Posted on March 3rd, 2014
by
Staff Editor


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Pharrrell Williams had quite a busy weekend. While the super-producer prepared for a joyful performance of his platinum hit “Happy” at the 86th Annual Academy Awards, his BBC/Ice Cream brand was settling into their new home in London. The new space claims a new storefront on Upper James Street, splitting the store in half to highlight each brand symmetrically.

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