While Future’s single “Honest” heats up the streets, the ATL rap star readies the accompanying Colin Tilley-directed visuals. In the 2-minute BTS clip, Future Hendrix reflects on his rise from hustlin’ to “waking up and going to video shoots” over shots of mansions, Letoya Luckett and luxury whips. Ciara was also on hand to show her support.

“I’m bigger than a rapper,” he says in the Decatur Dan Vignette. “I’m an entertainer. I’m a mogul. I’m an executive. I’m a writer. I’m a producer. I’m passionate about the music. I want people to understand that Future’s here to stay. I can make hits. I was born to make music.”

Honest will arrive in stores Nov. 26 while Future hits the road for Drake’s “Would You Like A Tour?” run starting Sept. 25.

Watch the full music video on Vevo and MTV Sept. 11.