Diddy Opens New Sean John Concept Shop at Macy’s

Yesterday afternoon, the paparazzi rallied inside Macy’s Herald Square to see Sean “Diddy” Combs unveil his new super-sleek, 2000 sq. foot concept shop. Combs, sporting a cozy ski sweater from his eponymous line, chatted with the distinguished Macy’s Pres. and CEO Terry Lundgren as, together, they took part in a good ol’ fashioned ribbon cutting ceremony for all to see.

Macy’s, which has been stocking Sean John for over ten years, decided to take their relationship with this urban-meets-swank sportswear line to the next level and is now the collection’s exclusive retailer. It has also elevated the shopping experience as a whole and made it far more futuristic…

This is the future shopping experience,” Combs said after he cut the ribbon on his new store. Why? Well, this shop is tech-savvy. The store is lined with flat screens that broadcast Sean John shows and a 46″ touch screen video monitor that lets shoppers Tweet at Diddy or Like him on Facebook — because why should you be disconnected while you shop?  “Buyers can interact with me,” Combs told us. “They can also see runway shows — so being able to be interactive while you’re here, to me, that’s the future of shopping.”