Diddy Opens New Sean John Concept Shop at Macy’s

Posted on October 31st, 2011

Yesterday afternoon, the paparazzi rallied inside Macy’s Herald Square to see Sean “Diddy” Combs unveil his new super-sleek, 2000 sq. foot concept shop. Combs, sporting a cozy ski sweater from his eponymous line, chatted with the distinguished Macy’s Pres. and CEO Terry Lundgren as, together, they took part in a good ol’ fashioned ribbon cutting ceremony for all to see.

Macy’s, which has been stocking Sean John for over ten years, decided to take their relationship with this urban-meets-swank sportswear line to the next level and is now the collection’s exclusive retailer. It has also elevated the shopping experience as a whole and made it far more futuristic…

This is the future shopping experience,” Combs said after he cut the ribbon on his new store. Why? Well, this shop is tech-savvy. The store is lined with flat screens that broadcast Sean John shows and a 46″ touch screen video monitor that lets shoppers Tweet at Diddy or Like him on Facebook — because why should you be disconnected while you shop?  “Buyers can interact with me,” Combs told us. “They can also see runway shows — so being able to be interactive while you’re here, to me, that’s the future of shopping.”

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