Do you remember the day you caught wind on the rumor mill about a Jay-z and Kanye West album? Now do you remember when it was confirmed, how excited you became for hip hop again? Their avant-garde approach to releasing Watch The Throne has been an experience of it’s own, but now they’re really throwing you for a loop!

From going against the music industry’s grain and dodging all leaks to holding listening sessions in a planetarium to now opening their very own pop-up store to sling copies of the album. Located in Manhattan’s trendy SoHo, 201 Mulberry Street, is wrapped in gold like the album’s Riccardo Tisci-designed cover art. But the real eye candy is inside, the duo are putting the innovative Maybach from their “Otis” video on display inside of the retail space.

Rumors are swirling that Hov will make an appearance sometime tonight. For fans stopping by the Mulberry Street store, it will be open on Friday until 10 p.m., on Saturday from 11 a.m. to 8 p.m., and on Sunday from 11 a.m. to 6 p.m.