Jay-Z Signs X Factor Contestant Cher To Roc Nation Imprint
Even though Will.I.Am performed with Cher in the UK talent show finale of Â “X Factor”, piled on praise and Â Will vowed to sign her to his label, Cher Lloyd is now locked into Jay-Z’s Roc Nation imprint.
The Jigga Man has swooped in and inked a deal with the gobby teen quicker than the Black Eye Peas mastermind could say “Where Is The Love, Cher?
A source said: “Even though Cher didn’t do terrifically well in the X Factor finals, there’s been a hell of a lot of interest in her. Will.i.am’s backing only intensified the battle to get her signature.
“After weighing up the pros and cons, it was thought that the team at Roc Nation would be best placed to turn her dreams of stardom into a reality.”
By joining Roc Nation, Cher – who wore a necklace saying “Turn Ur Cher On” during a performance at Pop Factory on Merseyside earlier this week – can line up alongside emerging urban artists.
If you are unfamiliar with Cher, she was the young lady who gained rapid internet buzz for her rendition of SB’s “Turn My Swag On”