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Watch: Pepsi Premieres Grammy Best New Artist Video Series (Teaser)

Posted on January 14th, 2014
by
Staff Editor


As the 56th Grammys draw near, Pepsi is heightening its support with a series starring the five nominees for Best New Artist. Premiered today (January 14) on PepsiPulse.com and Grammy.com/BestNewArtist, Ed Sheeran, Macklemore, Kendrick Lamar, James Blake and Kacey Musgraves give an inside look at their daily lives, creative process and career evolution according to Billboard.

Pepsi’s sponsorship of iTunes Radio will embed the series in three custom editorial stations including a Best New Artist Stations starting January 15 and a Grammy Winner Station on January 27, Billboard reports. Stay tuned for the 56th Annual Grammys airing January 26 at 8p.m. on CBS.

Watch the five nominees dish on what their initial reactions to being nominated were in the teaser trailer above.

 

 

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