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VH1 Turns Steve Stoute’s ‘The Tanning of America’ into Four-Part Docuseries

Posted on October 30th, 2013
by
Karen


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Entertainment hip-hop and media mogul Steve Stoute’s best-selling novel The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, will make its way to VH1 as a four-part ‘Rock Doc’ documentary series entitled The Tanning of America: One Nation Under Hip Hop. The docuseries will take an in-depth look into hip-hop as a “cultural movement, whose profound influence in music, film, television, fashion, business, race relations and politics eventually paved the way for the election of Barack Obama,” according to VH1 Networks.

The series is set to visualize  Stoute’s theory of “Tanning,” hip-hop’s gentrifying affect within America. The four one-hour episodes breaks down the most notable moments in “tanning” history dating from the 1970’s to the election of the first black president reigning in the White House. The show will contain never before seen footage of events such as Russell Simmons closing a historic deal with Adidas backstage at a Run DMC concert in Madison Square Garden, Dr. Dre hearing a rapper whom we now know as Eminem, along with personal interviews and accounts from some of hip-hop’s pioneers and cultural icons such as Reverend Run, Rick Rubin, Fab 5 Freddy, Jimmy Iovine, Al Sharpton, Cory Booker, Brett Ratner, Brian Grazer, Tommy Hilfiger, Ron Howard, Steve Stoute and more.

The Billy Corben directed film, The Tanning of America: One Nation Under Hip Hop will be produced by Rakontur and Adlred Spellman, with Stoute himself serving as the executive producer on the project set to air in February 2014 on VH1.

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