Sway Calloway has got to be up there with some of the hardest working people in the music game.

While he already is the face of MTV News, hosts his own radio show on Shade 45, and does shows for MTV2, the personality has just launched his own record label!

Taking to social media to announce the big news, Sway revealed that he has launched a label called OverDeliver Entertainment, and they’ve already signed their first artist. Partnering up with music executive Kelly Jackson, the two have decided to sign G.L.A.M. to the label, who is a singer, rapper, producer from Oakland, just like Sway.

He revealed in a statement about the first signing:

“It was important for me to find the right artist to support and introduce to the world,” Sway said in a statement. “I believe G.L.A.M. is that artist who will bring value to the game through her music and what she represents.”

We’ll keep an eye out for G.L.A.M. and any more new signees to OverDeliver Entertainment!