Cut off his 2012 mixtape EST 4 Life, Machine Gun Kelly grapples with the pressure of fame against the backdrop of a snow covered cemetery. With the stress of the rap game on his back, the Cleveland rapper let his fans know that this particular video was one of the hardest he’s ever done but all worth it.

“That video shoot was the coldest one I’ve ever done,” he tweeted. “And we took a taxi to that place so we were stuck with no car either. worth it.”

Press play.