For Big K.R.I.T. his Pay Attention Tour is under way. As far as his collaboration with Rico Love of the same name, K.R.I.T has released a video were he and his guest artist share the attention of some beautiful women who command the attention of your eyes. Within the video you will notice a dominant black and white color scheme. for the seductive video.

“Pay Attention” is from Big K.R.I.T.’s forthcoming Cadillactica album which is under a month away from it’s November 11 release date. Check out the video above and grab the album when it hit’s iTunes and shelves.