After giving Kanye West the best Father’s Day gift of all time (hi, North West), Kim Kardashian has switched her whole style up, including her PR representation. According to a source, the reality TV star has swapped out her longtime publicist Jill Fritzo, who represents the rest of the Kardashian family for Slate PR’s Ina Treciokas.

“Kim wants to set herself apart from the Kardashian p.r. machine, and Kanye West advised her to build her own team,” the source says.

The change, however, seems to be no sweat for the money-making entrepreneur, who recently shared an on-set selfie with lil sis Kylie via Instagram. Under a newly-minted honey-blonde ‘do, Kim shows off smoldering eyes for the cameras (light work!), citing the look as just another “#WorkDay.”

The new mommy looks focused–refreshed even–and ready for a new start. Keep up.