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Jay Z and Beyoncé Are Becoming Vegan

Posted on December 3rd, 2013
by
Staff Editor


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Jay Z and Beyonce will be going vegan due to them taking part in a 22 day challenge. Hov reached out via Life + Times to speak on the challenge opening with, “Psychologists have said it takes 21 days to make or break a habit. On the 22nd day you’ve found the way.”

Jay and B will begin this 22 day challenge today (December 3rd) before the rapper celebrates his 44th Birthday tomorrow. He cites the reason for the challenge as a suggestion from a friend that he have a “plant-based breakfast” everyday, as well as spiritual reasons that are combinations of numerical values and the challenge leading to Christmas Day.

To check out the full statement from Hov hit the jump…

Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.

On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…

Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!

So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…

Best of luck and health!

P.S. B is also joining me.

I will let my friend Marco explain the benefits of a plant based diet here.

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