Charlamagne tha God Launches Black Effect Podcast Network With iHeartMedia
by Derêka K. Bennett
Just in from Variety, Charlamagne tha God just signed a new partnership with iHeartMedia to launch the Black Effect Podcast Network. The deal with iHeartMedia was negotiated by ICM Partners and attorney Loan Dang.
The Black Effect Podcast Network will debut this fall with 18 podcasts on iHeartRadio and other podcast platforms. According to iHeartMedia, this could become the world’s largest podcast publisher dedicated to Black listeners and voices in Black culture.
“The Breakfast Club,” will bring its replay podcast to the Black Effect Podcast Network as its flagship show. The radio show averages over 4.5 million weekly listeners and is syndicated by iHeartMedia’s Premiere Networks, as reported by Variety.
There are also plans for the Black Effect Podcast Network to produce limited-series podcasts featuring creators, music artists, actors, and sports celebrities to promote their films, music releases, and related projects.
“Blackness has an immediate, culture-shifting effect on everything,” Charlamagne tha God said in a statement. “Blackness controls the cool. Blackness is the culture, but Black Voices are not monolithic. The only way to appreciate the diversity of thought and experiences in Black culture is to build a platform for those voices to be heard.”
Bob Pittman, chairman and CEO of iHeartMedia announced the deal, stating, “As our country’s No. 1 audio company and podcaster, we have both the responsibility and the opportunity to give new voices a massive audience platform for creativity and innovation — and for important ideas that need to be heard.” He continues, “Charlamagne tha God is an unparalleled multiplatform creator whose impact extends across radio, digital, social, TV, events and podcasts.”
The Black Effect Podcast Network launch lineup will include: “Drink Champs” with N.O.R.E and DJ EFN; “All the Smoke” with Matt Barnes; “The 85 South Show” with Karlous Miller, DC Young Fly and Chico Bean; “Whoreible Decisions” with Mandii B and Weezy; “Dropping Gems” with Devi Brown; “Holding Court” with Eboni K. Williams; “Carefully Reckless” with Jess Hilarious; “Street Politicians” with Tamika Mallory and Mysonne; “Hot Happy Mess” with Zuri Hall; “Untitled” with Bonang Matheba; “Hello Somebody” with Senator Nina Turner; “P.O.D.” with Ashley and Tammy; “Straight Shot No Chaser” with Tezlyn Figaro; “Laugh and Learn” with Flame Monroe (executive produced by Tiffany Haddish); “Checking In” with Michelle Williams; “Cut To It” with Steven Smith Sr.; “No Ceilings” with Glasses Malone; and “Gangster Chronicles” with MC EIHT, Reggie Wright Jr. and James McDonald.