Rihanna Launches FENTY Website, Talks About “Black Is Beautiful” Movement That Inspired Her Latest Collection

Posted on May 30th, 2019
Staff Editor

Earlier today, Rihanna went public with Fenty.com. This launch has been historic for the ‘ANTI’ singer, who has become the first Black woman with her own fashion house with LVMH. The high-fashion house launched it’s collection late last week in Paris, with pieces creatively designed by the Barbados singer.

Ranging from $250-$850, Fenty features an array of clothing and accessories all inspired by the beauty mogul. Throughout the website, many will notice various black and white images from pioneering photographer Kwame Brathwaite. Talking to Vogue UK, Rihanna goes into detail about the inspiration behind using those images and how they correlate with her latest collection.

Brathwaite’s iconic images come from the 1960s “Black Is Beautiful” movement, which was created by artists in New York City during the 50s and 60s. The group of women featured in the images is known as the Grandassa Models. When creating her concept for the first collection, Rihanna mentions how the images and models felt “relevant to what we are doing right now.”


The backstory between Brathwaite and Rihanna’s similar world’s gets interesting. The iconic photographer is also from Barbados, and according to the singer, her grandfather’s first name is Brathwaite, which was also her mother’s name before becoming Fenty.


When asked if her line is trying to make any political agendas, Rihanna says, “Well, I don’t know if it’s political so much as embracing the fact that people should be more aware. But definitely, we want people to see the parallels between what was then and what this is now, in a modern way.”

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