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Rihanna’s LVMH Label Gets A Name and Major Funding

Posted on February 26th, 2019
by
Staff Editor


Earlier in January, it was announced that Rihanna would become the first black female with her own fashion label under the LVMH conglomerate. Now, her newly created label has received major multi-million euro funding, as well as a name.

Project Loud France, named after the Barbados native’s fifth album, ‘Loud’, is the singer’s newest venture with the French company. According to The Business of Fashion, the label already has an astonishing $65M worth of investments split between Rihanna and the conglomerate. The best part of it all is, Ri will get a 49.99% share of the company.

With Rihanna’s steady reach to millennials with her music and beauty brand, this upcoming fashion venture will more than far sure make her a very rich b*tch!

(Photo By Angela Weiss/AFP/Getty Images)

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